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7 Steps to Choose the Right Social Media Platform for Your Business in 2022
There are so many social media platforms out there. It can be overwhelming and confusing to pick the right one for your business. You may be perfectly fine (and comfortable) using Facebook, but as a business owner, you should know where and how to promote your brand depending on the user demographics and culture of each social media channel. Through social media, you can connect with your customers and build brand recognition.
In order for social media to have an impact and reach your desired target audience, your brands need to be presence on right social media platforms. But you must be wondering how to choose the best social media platform?
In this blog we have discussed about some important pointers to keep in mind while choosing the right social media platform to raise brand awareness or increase brand loyalty, improve customer service through photos and videos social media can do that all. So, choose wisely.
Whether your strategy needs an update or you are a newcomer to social media, So, let’s begin with the process of choosing the right social media platform for your brand: –
1. Define goals on social media
It’s important to have a clear view of what your social media goal is as it is an integral part of your social media marketing strategy. So, in this case the first question you need to ask yourself is “what are my social media strategy objectives and how will my chosen platforms will support the achievements of these strategic goals?”
Some of your business objectives may include:
- Increasing brand awareness
- Increasing website traffic
- Increasing engagement
- Generating leads
- Improving sales
- Growing business partners
To achieve all these types of above objectives you need to select well-established platforms with a large following as opposed to anything new or niche. If you want to extend your reach even further, you’ll also need to consider paid promotion.
2. Identify the platforms that your target audience uses
After you get to know the social media platforms out there, determine where your target audience, your preferred customers are spending their most of the time in which social media networks?
Next take a closer look to your target audience. You cannot create content that will resonate with everyone on social media but it should spark engagement with your target audience. By identifying the sites your audience uses and grouping them into unique segments, you can provide relevant content that will resonate with them.
Establish the main purpose of the content you’ll be sharing. Consider a mix of curated posts and original, high-quality content, while sharing an occasional promotion.
Once your business is established on a few different sites, encourage your existing customers to connect with you. Get started on a few platforms and see where your brand resonates best!
3. Research on competitors
Analyzing the channels your competitors are using is as important as analyzing social media channels your target audience are using. Start researching on all your top competitor. Check each of their social media pages and see what content they are posting, how often they are doing so, and how many users are engaging with the content.
Using this method, you can quickly gain an overview as to what is and isn’t already working in your market and either jump on board or consider a different social media channel.
4. Differentiate and tailor content across platform
Finding content formats that complement your business goals and brand identity is essential when selecting the appropriate the social media for your company, as certain formats will be more suited and particular channels over others. Each platforms have different benefits so be sure to tailor your content across different social media platforms.
Sharing industry updates & company news
This content is perfect for b2b audience who are predominantly found on professional platforms such as LinkedIn, Twitter where you can connect to those who are looking for industry-specific content.
Sharing image-based content
If you’re a business to consumer (B2C) brand with an exciting product to sell, consider Pinterest. Whereas if you’re looking to build an inspirational visual brand story, Instagram is the ideal platform for your business goals.
Sharing video-based content
For short-form videos targeted at a younger audience, consider Instagram or Snapchat and for longer videos with universal appeal, consider Facebook, YouTube or Twitter.
5. Build a consistent strategy across all platforms
For small businesses, maximizing reach for minimal effort is key. Thus, more important than focusing on a specific social media site is creating a consistent social content strategy that is maintainable, then pushing that content to all main platforms. There are many free scheduling tools available that make it easy to schedule one or two posts per week pushed out to multiple places.
6. Be realistic about your available resources
Social media management and content creation is an industry for a reason—it’s a lot of work! Be realistic about how much time and resources you have to give to running your channels. When it comes to deciding how many social media channels to use for your business, striking the perfect balance can be tricky. Too many, and you’ll spread yourself too thinly and dilute the impact of your efforts as a result. Too few, and your brand visibility and reach might suffer.
A social media scheduling tool like AppuSocial can help you save time and maximize resources by letting you schedule posting in advance for a number of different social media accounts. This level of automation enables you to incorporate more channels into your strategy, but it’s always important to start small, and then add new channels into your strategy as you grow more comfortable and confident with the content you are producing.
7. Measure and adjust strategy
Whether you’re a business owner of a small business or the executive director of an association, when it comes to choosing the right social media platforms for your brand, don’t be afraid to experiment! Social media is the perfect place to show off your values, passions and personality.
Knowing when to post on the different social channels allows you to post at peak times that will get more engagement and interaction. Be sure to align those insights with your social media calendar so you can plan posts that are strategic.
AppuSocial – Free social media tools
AppuSocial helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management with easy-to-use features like publishing, engagement, reviews, reports and listening. Don’t just manage social media, master it with all-in-one social media management platform. Unlock your social media superpowers with best-in-class social media management platform. Powerful Analytics. Content Finder. Smart Publishing.
Easily schedule and optimize every post you schedule and publish to your social media profiles like a pro. AppuSocial unique features and techniques that will fuel real results!
Are you using tools that only do part of the job? We get it! AppuSocial is an expertly crafted platform for small business owners! Do you want to choose the right social media platforms for your brand? Contact us today, to get the conversation started.
